"Best £100 I've spent on my business so far. Blown away by Graham's knowledge of the workings of LinkedIn. Plenty to work on to improve my LinkedIn presence. Great ideas given in manageable steps."Paula Cashmore — CQC Advisor, Social Care
A community for people who used to enjoy this
Nobody ever fell in love with a brand voice.
They fell in love with a person.
If you're paying £300 a month for someone else to sound like you, badly, this is for you. A Better Way Of Life is the community where you get your own voice back — and start actually enjoying being visible again.
£50/month not £300+
2,400+ consecutive daily polls, still going
30,000+ LinkedIn followers, built in the open
No contract. One month's notice
"Graham looked over my LinkedIn profile, asked me about my business and then picked out my unique selling point and walked me through how to showcase it. I made so many notes that I can't wait to implement."Samantha Lynas — Spiritual COO for Visionary CEOs
£50
a month. No joining fee.
2,400+
daily polls posted, never a ghostwriter
Your own
voice back
voice back
not a rented one
Weekly
sessions
sessions
live, online, with real people
If you've been outsourcing your voice
You didn't hire a copywriter because you hate writing.
You hired one because nobody showed you how to enjoy it.
Copywriters aren't bad at their jobs. They're solving the wrong problem. The problem was never "I can't write a post." It was "I've lost the fun of being visible, and I don't believe anyone wants to hear from me anyway." A better copywriter doesn't fix that. It just hides it, at £300 a month, forever.
What changes inside the community
- You stop paying someone to impersonate you
- You remember why you had something to say in the first place
- You post because you believe it, not because it's due
- You build a voice nobody can take with them when they leave
- You keep the £250+ a month you were handing to a stranger
The maths
£300 → £50
What you were paying a copywriter, versus what it costs to join a room full of people who'll help you find your own voice — and keep the difference.
Join the community Or try it free for 7 days firstA Better Way Of Life community
The room where you get your voice back.
This is where the conversation continues every week — with people who used to enjoy being visible, lost it somewhere along the way, and are finding it again. Not a course. Not a content factory. A community.
£50 / month
No joining fee. One month's notice to cancel.
- Weekly online networking sessions
- 365-day social media content tool
- 365-day visibility audit
- Human Algorithm programme
- LinkedIn and visibility training
- Private Heartbeat community
- Business introductions and support
Stop wasting your hard earned cash
Already paying a copywriter? Here's what you get back.
You don't need someone else's voice in your posts. You need the confidence, the ideas and the room to try it yourself — and people who'll tell you honestly when it's landed and when it hasn't.
If your organisation takes the in-company programme, Heartbeat is free for your whole team. For everyone else, £50 a month gives you access to everything: the tools, the weekly sessions, the training and the community.
Members and clients, in their own words
What happens when people get their own voice back.
"He shared clear, concrete ideas that made the whole thing feel a lot less overwhelming. It wasn't about chasing trends but about finding ways to show up more intentionally and connect with the right people."Florence Tyloo — Dementia Engagement Specialist
"Graham looked over my LinkedIn profile, asked me about my business and then picked out my unique selling point and walked me through how to showcase it. I made so many notes that I can't wait to implement."Samantha Lynas — Spiritual COO for Visionary CEOs
"He helped me reconnect with the social strategy I need to kick-start my business. It feels exciting to return to my social strategy with renewed clarity and purpose."Rachel Ballantyne — Founder, Edify Tutoring | TEDx Speaker
"Before I spoke to you, I was looking at promoting my profiles in a fairly narrow way, but you showed me that the process can be a lot more diverse and even... fun. Who could have expected that!"Elena Marto — English Communication Coach
"What sets him apart is his zero-BS approach — he cuts through the noise and gets to the heart of what matters, ensuring that strategy aligns with your goals without unnecessary jargon or fluff."Marilyn Rixhon — Wellbeing in Care Coach
What clients and colleagues say
The people who have been in the room.
From leadership events to in-company work, communication training and visibility coaching.
"I recently attended one of his leadership events and walked away with real, practical insights. His colleagues bring the same quality of thinking, which says a lot about the culture he's built around him. Graham is the kind of person who makes you better just by being in the conversation."Maurizio Mallia — Head of Customer Operations
"Working with Graham has been one of those rare experiences that genuinely shifts how you show up. He asks the kind of questions that make you think differently, stretch your perspective, and ultimately communicate with more confidence and authenticity."Tasha Astill — Business Growth Manager, UCS College Group
"Graham understands the unique relationship between social content, human nature and business value in a way few do. Quick to respond, adapt and always in communication — he is a force to be reckoned with across business marketing, podcasts and social trends."Ben Caton — Managing Director, Ergochair
"He helped us to really think about what we offer and create a doable plan to grow our business. Graham has a knack for asking those spot-on questions that make you stop and really think. Then gets you laughing about it too so you don't take yourself too seriously."Helen Gruber — Vocational Trainer, Adult Social Care
"Graham had always caught my eye with his fun polls. He sparked my hope back and gave me lots of ideas even outside of what I was originally thinking about. Up there with being honest, trustworthy, fun and just a plain good sort."Rachel Cox — Personal transformation specialist
"In the noisy world of social media, coaching and business management, where many loudly tout their services, Graham is the exception. He's fully immersed in delivering top-notch work, letting his results speak volumes instead."Marianne Mills — Independent Learning & Development Advisor
"Graham provided me with really sound advice on building a community into a proactive marketing pipeline. No-nonsense and immediately actionable."Frank Marsh — Fractional Sales Leader
"He has a huge depth of marketing knowledge but better than that, he really understands how to explain his thoughts in a sensible, easy to understand way. A no-nonsense conversation that gave me a straight-forward understanding of what I had been doing wrong and the way forward."John Charlesworth — Managing Director, Corton
"Always on point, always insightful, and most importantly, always respectful and fun. I have learned a lot from Graham's courses and input. Always happy to attend an event that Graham is involved in."Twyla Howse — Channel Strategy Specialist
Real reflections, not requested ones
What people said after being in the room.
Nobody was asked to post. These are genuine reflections shared voluntarily by attendees.
"This was a powerful peer-to-peer space. What stood out most wasn't the technology itself but the tension it creates. Many organisations are already behind the curve — not because AI isn't being used, but because it's being used quietly."Wayne Okell MBE — People-first Director of Talent
"It's rare to find a space where people can challenge ideas, share openly, and genuinely learn from one another. I left with new insights, new relationships, and plenty to reflect on."Reha Z. — Sales Enablement & Leadership Development
"No bullshit, I went in not really sure what to expect. Graham did such a great job leading the conversation and everyone shared really great insights. I met people I genuinely got on really well with and hope to meet again."Tom Lewis — Helping organisations use AI with confidence
Hear it in their own words
Attendee reflections on video.
Dan Wardle
CX & Employee Feedback Specialist · SurveyLab
Hannah Southerington
Product Specialist · Rail Retail · Founder of Candid Maverick
From the room
What the events actually look like.
Want proof before you commit to anything?
Come to a London Leadership Event.
The same honest-conversation format, in a room with 40 leaders from different organisations. Attend one and you'll feel within the first hour whether this way of talking is for you — personally or for your organisation.
Next event
The Energy Crisis
Leadership has always required resilience. But the pace and intensity of modern work has changed what is expected of leaders day to day.
Many leaders are present, but not always fully engaged. Productivity is maintained, but energy is often depleted. This session asks the questions most organisations are thinking but not saying out loud.
Questions we will explore
What is the difference between being present and being effective?
How does sustained pressure impact decision-making?
Where should leaders draw boundaries in always-on environments?
How do organisations support performance without exhausting people?
Early Bird£95Limited to 10 places
Standard£125Limited to 20 places
Event four
The Decision Problem
Organisations have never been more connected. Collaboration is encouraged. Voices are invited. Alignment is prioritised.
But in many environments, decisions are becoming slower, heavier and more complex. More opinions. More meetings. Less clarity. This session asks who is really accountable.
Questions we will explore
When does collaboration start to hinder decision-making?
Has alignment become a substitute for clarity?
Who is accountable when everyone has a voice?
How do leaders balance inclusion with the need to move?
Early Bird£95Limited to 10 places
Standard£125Limited to 20 places
For organisations — the in-company version
The same honesty, brought inside your leadership team.
Not a training day. Not a keynote. Facilitated leadership conversation built around your organisation's real challenges — delivered inside your building by Graham Coath and Iain Clague. Four sessions, four months, and Heartbeat community access free for your whole team throughout.
The A Better Way Of Life Leadership Programme
Each session follows the same format proven at the London Leadership Events. No presentations, no slide decks, no one talking at your people. Facilitated small-group conversation, whole-room debate, and the space to say things that don't normally get said.
The questions are built around four themes that are shaping every organisation in 2026. Together they create a curriculum that compounds — each session building on the last to produce genuine cultural change rather than a one-day event that fades by Friday.
Heartbeat community access included free for your whole organisation throughout the programme and beyond.
Investment
£2,500
per session
— or —
£8,000 full programme
Book a discovery call
Want to experience the format first? Attend a London event before committing.
Session 01
AI & Communication
How technology is changing how we talk to each other — and what we lose when the human steps back.
Session 02
The Energy Crisis
How organisations support performance without exhausting their people. What presence really costs — and what it produces.
Session 03
The Trust Gap
How trust is built, broken and rebuilt inside modern organisations. The hidden cost of the things that don't get said.
Session 04
The Decision Problem
When collaboration starts to hinder decision-making. Who is accountable when everyone has a voice.
How the in-company programme works
From discovery call to cultural change.
Step 01
Discovery call
We talk about what your organisation is dealing with right now and whether the programme is the right fit.
Step 02
Sessions shaped
The four themes are confirmed and the questions built around your organisation's specific context.
Step 03
Programme delivered
Four sessions over four months. Graham and Iain in your building. No slides. Real conversation.
Step 04
Community access
Your whole team joins the Heartbeat community free — continuing the conversation between sessions.
Step 05
Change compounds
Four months of honest leadership conversation produces shifts that a single event never can.
For organisations
Book a discovery call.
Tell us about your organisation and we will talk through whether the in-company programme is the right fit. No obligation, no pitch. Just an honest conversation.
In-company programme enquiry
Let's talk about what your organisation needs.
A 30-minute call to understand your situation and explain exactly how the programme works. If it is not the right fit, we will tell you that too.
£2,500 per session
£8,000 full programme
Free Heartbeat included
Nobody falls in love with a brand voice
Come get your own voice back. Start enjoying being visible again.
Join the community for £50 a month, try it free for 7 days first, or come to a London event and feel the difference in the room.